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One of the problems the industry has is that the creatives can’t talk to the businesspeople and the technologists,” Mr. Slayden said. “Businesspeople don’t know what a wireframe is. It’s siloed. When we talk to industry people, they all start shaking their heads that, yes, this is a major problem. That’s our goal: train people who are strong in one area and can converse in other areas so they can work better.
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