Collective Hustle

Sites like Facebook, Twitter and others have allowed for the creation of what we call a Digital Super Me. A highly-sharable and incredibly robust digital version of our selves that only drinks the best wine, vacations in the finest locales and has the best and brightest children. We have created these alter egos and now we not only refuse to live without them but we have a new expectation for the contribution that other products and services should make to our lives. So for essentially an investment of zero it delivers the most powerful way to say who you are and share it with the entire world, if you like.