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To be a creative director is to be paid to be insane. A sort of professional Schizophrenia. And there is a huge distinction between professional insanity and amateur insanity. The former pays much better than the latter but there are other distinctions too. Otherwise you could just scour the sanitariums of the land to find creative directors. Which contrary to what most account people might think, won’t actually work. The difference between the pro and the amateur is the ability to turn it off and on. I guess mostly to turn it off. It gets turned on pretty much automatically.
