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We’ve taken the smartest and richest people on earth, hundreds of millions of them, and put them to work sorting and organizing and polishing data. We’re sorting everything. Not just which videos are imitations of other videos, but identifying local breakthroughs and spreading them around the world, highlighting problems or insights and leveraging them and connecting resources to each other in ways that create massive amounts of leverage. Think about all those folks checking their Blackberry, upvoting Digg articles, retweeting links and connecting people to ideas online. Think about the human enabled filtering, a giant system working without obvious compensation. Right now, the big sort focuses on finding clever viral videos, but it won’t for long. The power of this coordination is so huge it won’t stop with building Wikipedia and turning the founder of ChatRoulette into a millionaire. Instead, the big sort will relentlessly find and connect and spread ideas that generate productivity and impact.
Seth Godin (via soupsoup)
